June 24, 2016…..the day I posted my first blog. Two years and many topics later, I am still finding information to share about pets, practice, and life. I probably need to figure out what my audience looks like? The demographics of who reads my blogs? What topics get the most likes or views? In this day in age, everything is analyzed for gaining the edge on your competition. Isn’t that why we invest time and energy into social media? I have attended multiple continuing education sessions on the importance and benefit of social media. Writing a blog gives you additional merit and leverage with Google to help keep your position when people are searching for veterinarians in Winterset or Central Iowa. It is amazing to me how many people are finding us from our website. Gone are the yellow pages and local phone books. Now one just asks Siri or Alexa for veterinarians in the Winterset area and she gives Winterset Veterinary Center as her first option and indicates they have a 5 star rating if you ask her what is good about them.   We have had some great reviews since starting our website in 2009. We went through an update a little over 2 years ago and I suppose it is time to review the information and see if we need to make any changes. We need to make certain the information is accurate and easy to understand for any potential client that may be searching the web for veterinarians.

Google Analytics is a program that all websites within google can access to evaluate your usage. The data is extremely interesting and helpful to see what areas are of most interest to those that visit wintersetvet.com. 

In the last 2 years since we updated our website:

• 88% are new visitors and 12% are return visitors
• 2,235 users viewed 1.6 pages/session and averaged 1 minute and 12 seconds/session
• 33.5% are age 25-34 and 27.5% are between 18-24
• 45.85% are female and 54.15% are male
• 52% use desktops, 43% mobile, and 5% tablets
• 69% either use chrome or safari for their browser
• 51% organically search verses 34% typing in wintersetvet.com and 8% and 7% respectively come from social media (Facebook) or referral from other sites(Winterset Chamber).

The most interesting data piece to me is a map of where our users live. It shows that 89% are US users but that other 11% varies across the world. The following map shows the locations around the world that have either accidentally or intentionally been directed to our website. France has had some repeat visits so we are wondering who may be following our updates or blogs there.

A funny story that occurred a few months back while I was on call one Friday evening. A man informed me he would be bringing his dog in on Saturday morning to have me remove porcupine quills from his dogs face. I requested we do the removal that night since Saturday’s schedule was already booked and sedation would be required. He insisted that we do it on Saturday morning. I politely told him that I was sorry but he would need to go to the 24/7 emergency facility on Saturday.  He said some rather unkind words and hung up the phone. The next morning he never called and I got to thinking how we do not have porcupines in Iowa. I had removed quills from dogs in Minnesota numerous times when I practiced up in St. Cloud. I googled Winterset Veterinary and up popped a practice in Ebensburg, Pennsylvania. Now they probably have porcupines. I decided to call the number back on my phone from the night before and share with him the ironic confusion that occurred. He did not answer so I left him a nice sweet message informing him of the organic search mistake that had occurred when he googled Winterset Vet. About 30 minutes later he called me back and we laughed as he told me I was the only Veterinarian that answered my phone the night before and returned a call to him. Since he was a truck driver he mentioned he may stop by someday while traveling across the country. Those types of mistakes would never have occurred when using telephone books. With our current google ranking, even in Ebensburg, Pennsylvania we are the first veterinarian that pops up when typing in Winterset Vet.

So whether you are local or around the world following our updates we thank you for stopping by. We will continue to strive to find ways to educate or entertain you with information pertinent to your pets and their health. We hope that you will consider subscribing to our blog by following this link:

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The blog will then be sent to your email each time it is posted. We never want you to miss a blog just in case the information is exactly what you needed to hear. Have a wonderful July 4th and enjoy the long summer days.

We are empty nesters after 26 years. Time has finally moved Dan and I into a new role in our lives. We enjoyed the weekend celebrations of JoAnn’s graduation party and ceremony.  We celebrated having all the kids home since this becomes more rare with each passing year. We enjoyed having family and friends come to congratulate JoAnn and offer advice on how to adjust to an empty nest. We set off fireworks in celebration of JoAnn and all her accomplishments and to bring in our new empty nest status with a bang!

New beginnings can be scary but yet they can hold so much excitement and anticipation about what the next journey will be. JoAnn asked people to highlight a favorite verse in the bible that had significant meaning to them. The variety of verses that were highlighted just shows that everyone’s path is different and unique. With each new adventure you discover more about yourself and the world around you. I was thinking about the three graduations in my own personal life and how they were the same or different. The common thread in all of them was the new beginnings that followed. Three separate times in my life where I could consider myself having a fresh start. A whole new direction that would propel me towards the future that God had planned for my life. This month is 30 years since I graduated from ISU College of Veterinary Medicine. In those 30 years, I have been married to the same wonderful man. I gave birth to 4 amazing children that have grown into even more amazing adults. I have lived in 2 states, 6 different houses, and in 4 different school districts.  I have owned more vehicles than I care to remember. I was a business owner of my own practice, worked for a corporate practice, and have practiced as an associate in multiple practices. I have been a stay at home mom, a weekly volunteer at elementary schools, a youth leader along with Sunday School teacher at church, and a mom volunteer at fundraisers for the numerous organizations that our 4 kids became involved in. With each of these events and activities, I discovered more about myself and what is important in my life.

New beginnings have been common in these past 30 years. I sometimes felt guilty that our children did not get to live in the same home and school district their entire lives like my husband and I did. Yet, then I think about how often we must accept change and new beginnings in our lives. I recognize how experiencing those things early in their lives has helped shape them into the confident adults that they are. They have had to adapt to change along-side Dan and myself. With those new beginnings, we have seen them stumble, but also quickly pick themselves back up, brush off the fears and frustrations, and push forward with more confidence and determination than ever. They have come to discover that new beginnings are something to embrace and conquer. Knowing that the future holds more adventures that will help propel them into this game of life. We can try to plan every step, but if you forget to side step along the way, you will miss opportunities.

If you are facing new beginnings in your life at this time, try to find the positive in every moment as you move forward. In the Lion King movie, Simba and Rafiki talk about how the winds are changing and how change is good but not easy. I am ready to embrace the winds of change and open my life to any and all opportunities and new beginnings.

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The arrival of springtime was extended this year. We are finally seeing Mother Earth turn the corner.  It is such a transformation from day to day as the dead becomes alive again. Along with this amazing time of year we also see pets start to itch. Allergies to the pollinating trees and flowers does not only affect people but our pets as well. During your pets lifetime, if you do not have to deal with allergies, you should count yourself blessed. They can be a source of constant frustration for the pet and the entire family.

It is crucial that if you suspect allergies in your pet that you seek veterinary care.  We do need to make certain that your pet is reacting to environmental allergens verses external parasites (fleas, lice, mites) or food sensitivities. One flea will bite 50-70 times a day. That can be extremely irritating. Pets can develop Flea Bite Dermatitis where each bite causes an allergic reaction from the flea saliva making that pet miserable. This causes a number of pets that have just a few fleas to show a more intense reaction than other pets in the home. Both dogs and cats can be affected by this condition.

Bravecto, a 3 month flea and tick prevention, has been extremely effective in breaking this cycle. Any flea that feeds dies immediately and this decreases the allergic reaction. In the past many of our topical products had difficulty spreading over the skin of these allergic pets since their skin was damaged from their constant chewing and scratching.  Therefore we had some pets who never seemed to get relief without the use of corticosteroids to reduce the itch. Corticosteroids caused all sorts of undesirable side effects like increased thirst and urination along with weight gain. We also had concerns about long term usage leading to a disease called Cushings Disease.

For the last 3 years we have been selling Bravecto. It has been interesting to see dogs that never had hair during the summer months now have a full coat because we have knocked the fleas dead with every bite the first time. The 3 month dosage removes the infestation from most homes and continual usage keeps it from returning. We have also seen a decline in fall allergy cases. Please, if you have a pet that seems to have “seasonal allergies” consider the use of a product like Bravecto to see if it can benefit your pet.  We may be underestimating the number of flea bite dermatitis cases in our pets since fleas are hard to find.

Other external parasites like lice and mites can cause dogs to itch constantly. This past week I had a dog from California that was itching all over. They did not use flea and tick products since they lived in the desert. They did allow their dogs to run free when hiking or exploring new areas. Her pampered and protected fur babies had lice. She was shocked. We started prevention for external parasites and she took home shampoo to start bathing her dogs since they sleep with her. I informed her that dog lice do not like to live on people but she was taking no chances. Every pet, no matter how sheltered, should be on prevention for external parasites. This includes indoor only cats, especially if you have a dog that goes in and out.

Food allergies are a year round cause of skin issues in dogs and cats. I realize this does not seem logical. Why would a pet’s diet cause them to itch? It is related to the immune systems response to the ingredients in the pets food. Often times the itching will involve the face, ears, and neck. Dogs with ear issues only have responded to dietary changes. It is important that you visit with your veterinarian about your pets itching so you can have the best possible outcome.

If your dog does have seasonal or year round allergies not related to external parasites or diet, we have some new products that are revolutionizing these pets lives and their families. These two products can remove the itch without the side effects of products available in the past. The cost is based on the size of the dog but has successfully stopped the itch. Pet parents are sleeping better because their dogs are not scratching all night. The dogs no longer have hair loss or skin infection associated with the constant scratching and chewing. Many dog owners report that their pets appear happier overall because they no longer spend their days itching.

The first product that came available was Apoquel. This oral medication is given twice per day for the first 2 weeks, then goes to a once daily dosage for maintenance. We have some dogs that are on this year round and others that only need it for a season, like fall. As long as they get their medication the dogs are comfortable and not itching. Everyone is happy.

Last year a product called Cytopoint became available as an injectable product to help itching dogs. Initially they felt it would need to be given monthly to control the itch. As the product became more widely used, it was determined there was a longer duration of efficacy than originally thought. Many dogs were getting 8 weeks or more before the itching returned. We use the product and encourage the owner to help us determine how often the injection should be given based on the dogs symptoms.

These two products have truly changed the lives of allergic dogs and their owners. We, as veterinarians, are grateful to have products that we can use that are effective and do not have undesirable side effects. Make certain that you speak with your veterinarian about whether either of these products would be right for your dog. Since springtime has arrived officially, start your flea and tick medications today. We know those undesirable external parasites are waiting for your fur babies. Don’t let them have a chance at survival on your pet or in your home.

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